From using them for their light to their aesthetic feel and ambiance, candles have been in human life for a long time and also have emotional values. The change in the primary purpose of the candles changes towards the ambiance, the need for an attractive and unique candle packaging is also increasing. This is where candle boxes come into play, candle boxes are now an important part of the candle industry and greatly influence the feel and value of the product.
What Are Candle Boxes?
Custom candle boxes are personalized boxes which are specially designed to protect and showcase the candles in the best way possible. The primary purpose of these boxes is to keep the candles safe during transportation and storage. However, the ambiance of the box and the ability to showcase the product is of equal importance.Â
Purpose and Importance for Candle Businesses
The purposes of Candle box packaging are not only protection and ambiance, the purpose of these boxes include:
1. Protection:
The primary purpose of every packaging is to protect the product. Candles are often made from fragile and delicate materials like glass so it is important to use sturdy packaging for their safety.
2. Brand Representation:
Mostly in E-commerce, packaging is the initial interaction between the brand and the consumer. A suitable personalized packaging can not only communicate the quality of the product but it also represents the message of the brand. The identity of the brand also influences the purchase decision and impulsive purchases.
3. Marketing Tool:
The custom printing on the candle boxes can act as a platform for the marketing of the brand. While it is usable for the description and instructions for use, this area also allows promotional information or other information and strategies to attract consumers.
4. Unboxing Experience:
The presentation of the candle and the style of candle packaging can greatly influence the unboxing experience of the consumer. Considering that this is the first interaction between two parties, the unboxing can greatly impact the first experience of the consumer. Unique, attractive and instagrammable packaging can also result in sharing the unboxing on social media earning the brand free marketing.
Types of Candle Boxes: A Comprehensive Guide
It is important for a brand to understand the variety of available options and types of candle boxes to choose the right one. Some common candle packaging types include:
1. Jar Candle Boxes
The design of these boxes is according to the requirements of candles which come in jars of glass or ceramic. One feature of these boxes is a snug fit size or an insert to restrict the movement of the candle in transit. Another option which is popular in these boxes is a die-cut window to offer a clear view of the product. Jar Candle boxes are very popular for scented candles and gift candles.
2. Pillar Candle Boxes
Pillar candles are mostly slender making them taller than jar candles. As a result, pillar candle boxes are higher than jar candle boxes to accommodate the taller candles. However, these boxes require extra efforts on the aesthetic of the boxes to make them representable and ideal for display and gifting purposes.
3. Votive Candle Boxes
Due to the smaller size of the votive candles, the votive candle boxes are either very compact or accommodate multiple candles in a single box. The ability to represent multiple candles in a single box makes them very useful for monthly subscriptions, gift boxes or to offer multiple scents.
4. Gift Candle Boxes
If a brand is offering gift giving options for candles, it is important to them to offer packaging which can accommodate multiple types of candles. Another important requirement of these boxes is to be attractive and high-end so that it can increase the value of the product. Also, an ideal gift candle box also offers a delightful unboxing experience to the receiver.
5. Eco-Friendly Candle Boxes
The awareness about sustainability in the current market influences many brands to go to sustainable packaging options. Eco-friendly boxes cater to this concern by offering sustainable and recyclable materials. Eco-friendly candle boxes are very popular with brands which offer natural scents or produce organic candles.
6. Luxury Candle Boxes
For luxury candles, the selection of the packaging is significant for the brands. It is important for luxury candle packaging to represent the quality and the value of the product. Therefore, these boxes use premium material and high-end finishes to give a luxurious feel. The unboxing experience of these boxes is also a deciding factor in the experience of the consumer.
The History of Candle Packaging
The age of candle packaging goes back very long, both the candles and their packaging have experienced immense amounts of evolution and changes. If we consider these changes according to the timelines this can include:
1. Early Days: Simple Wrappings
In the older times, wrapping of the candle with simple materials such as cloth was the primary packaging. The only purpose of this packaging was to protect the candles against dirt and other damages. Aesthetics were not a major concern at this moment and the packaging was only focused on functionality.
2. Industrial Revolution: Mass Production
There was a significant change in the manufacturing abilities after the industrial revolution which led to bulk production of candles. This shift increased the demand for the packaging significantly and the requirements also evolved. The result of this was the introduction of cardboard in packaging which became a standard form of packaging.
3. The 20th Century: Branding and Marketing
With the growing consumer culture in the 20th century, the significance of branding also increased. The awareness of branding and marketing was more common in brands. Therefore, the aim of packaging was not only to be functional but also to be unique and aesthetic. The labels, logos and other information on the boxes also became a trend.
4. Modern Era: Customization and Eco-Consciousness
The competitiveness of the candle market is higher than ever. In this competitive market candle packaging is a vital role player in the marketing and sales strategy. The primary focus of the brand is now on the unique and memorable experiences a packaging can provide. Another major trend is opting for eco-friendly options which reflects the consumer preference for sustainable materials.
Conclusion
Candle boxes are not only a protective layer but they are an important constituent of the marketing strategy of any brand. From the protection to improving the identity of the brand, custom packaging provides various benefits with ideal uses. It is important to select the right packaging for your brand in order to achieve all the benefits of custom candle packaging. However, this is only possible by understanding the types and the history of custom candle boxes. In the current age, where the boxes play a far more major role than protection of the product, it is an investment which leads to success.
