In the highly growing era of E-commerce where most of the business client interaction is digital, the physical packaging of the product plays a make-or-break role in customers’ overall experience. Custom product packaging is not only a luxury anymore but is a part of strategic assets for a brand value to grow in this competitive market. The blog focuses on the transformative power and importance of custom packaging for product presentation. It further explores the impact of brand or product promotion on customers behaviour, brand authority, passive marketing and much more.
What is Branded Packaging?
A packaging which is designed and produced according to the requirements of a specific brand and product is known as Branded Packaging. The major difference between a generic packaging and custom product packaging is the ability to reflect a brand’s identity and cater the product dimension while keeping it functional. This includes custom printing, inserts, and choice of materials. Hence, it plays an important role in enhancing the product presentation and the unboxing experience of the customer.
Need for Packaging Solutions in E-Commerce
The rising trend of E-commerce has greatly reduced physical interactions of customers with the brand. A significance number of people shopping online has highly increased the competition. In such a situation, differentiation is one of the key factors of success. In this situation, product packaging acts as an impactful tool to standout in a market place. Not only does it help to create a memorable first impression. It is also effective in reinforcing a brand message when customers receive their orders. Understanding the lack of physical interactions of the business, the tangible connection through packaging solutions is the essence of a brand’s strategy.
Unique Brand Identity
Custom packaging solutions help to create bond with the customers, it also reinforces the brand’s identity. Personalized Packaging offers various opportunities to showcase your brand. It can be the printed logo on the box, colors scheme of the box or other unique design elements which can be the visual identity and the mission statement of the brand itself. A high-end brand can use high quality materials with a combination of elegant design to be a symbol of sophistication. On the other hand, an environmentally friendly brand can use recyclable materials to convey their message of sustainability by utilizing sustainable product packaging.
Safety of Products
While focusing on the aesthetics and customization of the box, personalized boxes also increase the safety of the product. Custom Packaging allows us to design the box according to the product. This enables us to set the dimensions and materials according to the requirement and the nature of the product. It provides snug fit to product for preventing damages in-transit during orders fulfilment. To make it safe for delicate and fragile products, we can add further protection like inserts and liners. In the end, the brand is left with positive audience reviews and less loss and returns.
Packaging Boxes with Logo Act as a Passive Marketing Agent
Boxes with logo not only helps in brand promotion it also acts as a passive marketing agent for a brand. Firstly, every time the product is delivered to the customer, the advertisement of the brand starts even before unboxing due to the branded packaging. A visually very attractive or “Instagram able” packaging excites the customers. This greatly increases the chances of a customer sharing the unboxing on social media platforms making them a brand ambassador. Such word of mouth is a form of invaluable and very effective marketing. It also provides a very effective reach to an audience which is beyond the traditional method of advertising.
Bespoke Boxes as an Attention Grabber
Once we understand the intensity of competition, we can contemplate the difficulty of grabbing and holding a customer’s attention. However, one easy way to achieve this is through unique and eye-catching bespoke boxes. In the images of the product or the delivery of the package, an innovative box never fails to make the product standout. Moreover, a box with a unique design, bright colors or uncommon textures can generate excitement in the customer influencing them towards placing the order.
Building Client Trust
Trust is an important constituent of the loyalty of a customer! Cardboard packaging boxes can play an important role in building the trust of the customer and maintaining it. Cardboard packaging which is well designed and uses high quality material reflects the commitment of the brand and vouches for the quality of the product. It communicates that the brand pays significant attention to the presentation of the product and the customer experience without increasing the carbon footprints. This attention can enhance the reliability of the brand and trust on the quality of the product.
Effective Communication by Premium Packaging Design
In E-commerce, most of the purchasing is based on online information and visuals of the product images. This makes effective communication very essential. Premium packaging design takes this responsibility well by providing an extra platform to communicate with the customers effectively. The blank surface area of a custom printed box is an opportunity to print messages. They can be the product details, ingredients, usage instructions, a note from the brand as well as a promotional offer. Ample information can provide clarity to the customer and can provide surety to the customer before the purchase and unboxing. Moreover, this communication can eliminate any miscommunication and build a stronger connection between the brand and the customer.
Conclusion
Based on all the discussions above, it is clear that to succeed in the intense competition of e-commerce it is important to use custom product packaging. Personalized boxes enhance the identity of the brand and helps the brand grow through passive marketing. Moreover, it grabs and holds the attention of the customers and makes the product stand out in a crowded market place. On top of that, it builds the trust of the client and helps the brand communicate with the audience effectively and clearly. Also, it also enhances the safety of the product when compared to generic packaging.
To keep growing in e-commerce constantly, it is important to include bespoke boxes in your strategy. Investing in personalized retail packaging is not a luxurious choice anymore. Whereas, it has become a necessity to sustain in the digital landscape and achieve long term success. If used to full potential, custom product packaging can help a brand to fulfill or even exceed the customer expectations and earn a loyal and consistent audience.
