An ideal custom packaging can help a brand in growing the sales and the authenticity of the business. It also assists the product in grabbing attention and a unique visibility while it is on the shelf. Custom boxes not only provide better exposure but also represent the care for consumers and increase the loyalty of the consumer for the brand. However, in order to achieve the complete potential of custom printed packaging it is important to understand the tricks and strategies. There are 7 strategies in this blog which are really beneficial if you are looking to design your own boxes.
1. Highlighting the Brand Identity
The prime benefit of custom branded boxes is to broadcast the identity of the brand. Therefore the brand name and logo are among the first things a brand needs to place on the Product Packaging. It is important to make sure that the logo and the name of the brand is clearly visible and grabs the eye of the consumer.
However, the brand identity is a lot wider than the brand name and logo. The best advice to brands for custom packaging boxes is to convey the message of the brand through the box design. Also, the color scheme of the box is ideally consistent and in accordance with the brand colors. Using consistent designs for custom boxes is a key to building a very strong brand identity. Strong enough that the products can be recognized by the packaging alone, highly boosting consumer trust and sales.
2. Adapt Sustainable Practices for Custom Packaging
The increase in the awareness regarding the recent climate changes is making the consumer more conscious about the importance of environmental health. Furthermore, the audience appreciates and supports a brand which supports eco-friendly practices. There are various custom packaging solutions to choose from according to the nature of your product. This practice can keep you one step ahead of the evolving trends of custom printed packaging and send a positive message to the target audience. As a result you get a broader audience, a socially responsible brand image and better sales.
3. Better Unboxing Experience
The current market is mostly operating through e-commerce which limits the interaction between the consumer and the brand. This is reducing the consumer-brand relationship and is affecting the repeat purchases significantly. In this situation, custom packaging boxes are the first physical interaction of the brand with the consumer. Therefore it plays an important role in building the trust of the consumer. An extra feature on the box or a unique box opening experience can imprint the brand on the consumers memories making them a loyal customer of the brand.
In addition to that, an exciting unboxing experience often leads the consumer towards sharing it on their social media. This brings the brand an unreachable audience from a highly trustworthy source organically. Moreover it leads to a positive word of mouth which is one the most effective forms of marketing.
4. Use of High-Quality Materials in Custom Packaging
In a highly competitive market, there are certain factors which can help you win a customer. One of those factors is the quality of packaging as it affects the consumer mind in two ways. The direct impact of high-end custom boxes is the higher perceived value of the product. Spending a higher amount of capital for the safety of the product shows the importance of its security. This leads the customer into believing that the product possesses a higher value.
Another important effect of luxury packaging is communication of your care for the consumer’s experience. The quality of the box reflects the efforts of the brand in improving the experience of the consumer building a stronger brand-consumer bond.
5. The Importance of Information
Due to widespread social media there is a really high rate of awareness and transparency. Consumers do not like curiosity and need the satisfaction of knowing what the product is. While designing a custom packaging it is essential for a brand to ensure complete transparency. The impact of providing all the important information including ingredients and using instructions, on the consumer is very effective and positive. For example, a calorie count on custom food packaging can increases the chance of purchase and satisfaction of the consumer.
6. Tell a Story
After the analysis of the current market and realization of minimal interaction between the brand and the consumer, it is a good practice to make custom packaging as interactive as possible. One way to increase the interaction of the custom printed packaging is to share the success story on the boxes. People are likely to read the story and feel an emotional relationship with the founder of the brand and improve the brand-consumer relationship.
7. Consider Functionality and Practicality of product packaging
The importance of the aesthetic in custom packaging should never shadow the significance of functionality. Regardless of the aesthetics, a box is incomplete and useless if it is not practical. Moreover, where looks and designs can create an impact on the clients, solely focusing on it and avoiding functionality can leave a negative impact on the image of a brand. Therefore, for an ideal box it is important for a brand to keep a balance between the aesthetics and the functionality of the custom packaging.
Conclusion: Elevate Your Brand Through Custom Packaging
Custom packaging can have great effects on a brand and owners can elevate their brands by using custom packaging properly. We have discussed seven key strategies to increase the impact of packaging on the audience. This allows the use of narrative packaging to its full potential and ensures maximum client utility.
By implementing these strategies, you can transform the simple act of unboxing into an art form that resonates with your customers and strengthens your brand’s presence in the market.
