Custom packaging has always held great importance among the users due to its extraordinary benefits. Brand owners have been using the art of custom packaging properly to make their company stand out. Moreover, great emphasis has been laid on the future of personalized packaging as every user is looking forward to ways in which they can use custom packaging more efficiently and effectively. This blog will explore different possible innovations and trends which are expected to be experienced by the world of packaging.
1. Predicted Innovations in Personalized Packaging Designs
The design variation when it comes to packaging was the most significant change in the past. Therefore, it will not be wrong to say that the most probable changes in the future of packaging will be in the packaging designs. Some of the expectations, on the basis of current demands and trends include:
a) Minimalist Designs
The current audience consists of higher versatility and targeting the likings of one group can specify the audience and decrease the spectrum of audience. However, one way to cater this is to play safe with a minimalistic design. There is a quickly increasing demand for simple, elegant and minimalist designs. It will not be wrong to expect these designs to dominate the custom printed packaging industry in the near future.
Another factor which can increase the popularity of the minimalist design is the effort to reduce the energy utilization on each box. The current consumer is very ambitious to make Earth a greener place and prefers packaging with minimal processing to save resources. Also, a cosumer can easily minimalistic box for other purposes. Even in the present, these boxes are visible in high-end industries such as custom gift packaging reflecting elegance and class.
b) Authenticity and Personalized Seals
Identity theft has been a rising concern in the globally connected world and even brands are not safe from it. There are increased numbers of counterfeit products each year which is terrifying for the consumer and can result in reduced customer trust. Industries like food and pharma are the prime victims of this issue and are trying to find a solution to this. One of the custom packaging solutions which is rising as the solution to this is personalized seals for the authenticity of the product. These seals are difficult to replicate and are proof of the authenticity of the brand. Some of the brands are also using them as tear open seals on their custom boxes to ensure the consumer that the product is authentic and safe for use. This is a very effective technique to increase consumer satisfaction as well as being safe from scams.
c) Use of Color Psychology
Another fascinating and effective trend which is gaining the attention of many brands is deciding the color schemes according to their psychological effect on the consumer. The idea is to use the color scheme which complements the type, quality or nature of the product. Furthermore the color scheme can also be in accordance with the brand message. The color schemes of custom branded boxes reflect a message or a psychological feel to the consumer influencing them towards purchase.
As an example, yellow color is known as hungry color and triggers appetite. This color is a popular choice for food custom packaging. On the other hand, vibrant colors attract the bold and funky audience which is ideal for the cannabis industry. That is why mostly the cannabis product packaging is bold in design with vibrant colors and shiny finishes. It is important to design your own boxes keeping the color psychology in accordance with the nature of your product.
2. Another Step Towards Sustainability
The seriousness of climate change has convinced the consumers to opt for eco-friendly options and to boycott carbon based products. Furthermore, any initiative to improve the environmental health of the planet receives high appreciation and support from the consumers. An important factor for the rise of custom packaging was the renewability of the packaging. However, with this support from the audience, more innovations to lead towards a greener atmosphere can emerge. Some of the options are already becoming popular and can be the future of the packaging eco-system including:
a) Biodegradable Materials
An important innovation in the custom packaging world is the use of biodegradable materials for custom packaging boxes. The ability of this material to decompose naturally makes it a very suitable option for custom boxes. A popular example of such materials is kraft material which is biodegradable as well as being durable and customizable. Kraft material is slowly becoming the top choice of brands for custom printed packaging.
b) Recyclable Packaging
Another innovative way to gain the validation of an environmentally conscious audience is to provide boxes which are reusable for other purposes. The concept is to build high-quality, generic and durable boxes which are capable of reuse. Even with the ability of repurposing these boxes use sustainable materials and with minimal processing. This concept is already gaining popularity in custom printed bags and is now moving towards boxes. Hence making it highly possible to see this as a leading trend of product packaging in the near future.
c) Edible Packaging
This concept came into focus after the introduction of an edible water bottle utilizing seaweed extracts as a water packaging. The concept is receiving appreciation and support from the consumers and can be a trend maker in personalized packaging boxes. Therefore, using seaweed extracts and rice paper for custom branded boxes can reduce the waste significantly and can also attract consumer support. The ideal target for this concept can be food custom packaging.
Conclusion
Current market is evolving at a very high pace and it is important to adapt to the change. To utilize the complete benefit of investing in the modern trends it is important to adapt it in the early stages. The suggested practice is to look into the future trend predictions before you design your own box. Looking at the current predictions of the packaging world, if you are looking to manufacture bulk packaging or custom packaging wholesale it is safe to go with a minimalistic design and a sustainable box. Furthermore it is also beneficial to use color psychology to attract more consumer and impulsive purchases. Therefore, it is important to stay in touch with the future trends of personalized packaging to be successful in the constantly changing marketplace.
