What is Custom Food Packaging?
Custom food packaging is a customized packaging solution to pack your food products efficiently. The customization makes it different from the mass manufactured packaging as it is specifically designed to meet the requirements of a specific brand and a product. The customization includes the material, size, shape and printing on the packaging. This ensures the required protection and preservation of the food product as well as improving the presentation. Moreover, custom printed food packaging is highly effective in increasing the visual appeal of the food product and building a differentiating brand identity.
Benefits of Using Custom Food Packaging
Printed Food Packaging boxes offer numerous benefits to food businesses as well as the consumers. These include:
Brand Differentiation and Impulse Buying:
As discussed earlier, custom printed food boxes allow a brand to build a brand image through standardization of color schemes, designs, and logos. This increases the authority of the brand and helps the brand to highlight the products on a shelf. Using attractive color schemes strategically can highly increase impulse buying. This includes an attractive color scheme for a kid’s meal, and a good description for a gym supplement. Also, simply using hunger inducing colors is an example of strategic use of custom printing on food packaging.
Better Protection:
With the ability to customize size and the material, custom food packaging allows a better protection of the product. The food packaging boxes keep the food safe and harmless during transportation and storage. Thus, reducing a bad consumer experience, food wastage and returns.
Enhanced Experience:
Custom Food Box Packaging allows you to use several features which can enhance the experience of consumers. Making resealable bags, adding handles on the take away boxes, can improve customer convenience. This leaves a positive impact on the consumers and increases customer loyalty.
Compliance with Food Regulations:
A brand can utilize Custom Printed Food Packaging to meet all the requirements of a regulatory authority. This includes labeling and sharing of required information. Moreover, a brand can improve the food safety and packaging standard by choosing the correct material. Hence, this leads to a higher consumer trust and a positive message to the audience.
Cost Effectiveness:
Although, the initial cost of custom food product packaging might be a little higher in relation to standard packaging. If we consider the reduced marketing costs and the increase in the higher perceived value of the product it is safe to say that it is a cost-effective option. Moreover, it also reduces the food wastage and spoilage resulting in long term cost savings and higher profitability.
Types of Custom Food Packaging
There are various types of custom food boxes according to their use and the product requirements. A few popular types include:
Flexible Food Packaging:
Covering a major portion of the packaging for the food industry, flexible packaging includes bags, wrappers and sleeves. It is space-efficient, cost effective and lightweight. Moreover, they are completely customizable and offer add-ons like ziplocks.
Rigid Food Packaging:
If the requirement of the brand is to add value to your product or to make the packaging more appealing, rigid packaging is the top choice. Premium rigid packaging offers a durable packaging solution with a premium look and extra protection.
Cardboard Food Packaging:
Cardboard is one of the most popular packaging materials. Easy machinability, more customizability and durability are some of the features making it a feasible choice for businesses. Cardboard food packaging is in wide use for burger boxes, take away boxes and a variety of other products.
Kraft Food Packaging:
Kraft Food Packaging is an alternative option for cardboard food packaging. It is quite similar to cardboard packaging in functionality. However, it is popular in brands looking for eco-friendly options for custom food boxes.
Custom Labels and Wraps:
Wraps and Labels are an important part of food items for information and visibility. Custom packaging offers custom printing on sticker material which are greaseproof and are a best fit for the food industry.
Conclusion
In conclusion, custom food product packaging is essential for manufacturers to be significant in the market. Moreover, with the correct choice of packaging a business can meet the expectations of the consumer as well as ensuring the safety of the food product. If you are looking to step up your packaging game, contact us now and get exclusive deals to help you with your new venture!
