The Evolution of Lipstick Packaging: Trends, Add-Ons and its Impact on Sales

Lipstick is not only a beauty product but also symbolizes personality and individuality. The current market is flooded with options which makes the role of lipstick packaging crucial in grabbing attention and establishing an identity. During this constant evolution of product packaging, lipstick packaging has turned into an art. Branded lipstick boxes are a perfect blend of aesthetics and the functionality of the box. It is important to understand the shift in the trends and add-ons to influence the sales in the best way possible.

Trending Styles for Lipstick Boxes

Driven by the change in the marketplace and consumer awareness some styles are making waves in the industry including:

• Eco-Friendly Packaging:

Today’s Global Village is well aware of the environmental concerns planet earth is facing. Hence, people are shifting their choices towards eco-friendly options.  Eco-friendly Lipstick packaging is on the rise because of this reason and is always a wise choice.

• Luxury and Elegance: 

E-commerce is the most popular marketplace currently which has limited the physical interaction of brands and consumers. This has significantly decreased consumer loyalty and repeat purchase. However, luxury packaging is an option to increase the loyalty of the consumer and build trust of the brand. Hence, this is one of the most popular lipstick packaging ideas.

• Interactive Design: 

Another factor which greatly influences the trust of the brand is the communication with the consumer. A message from the brand, usage guide and promotions are now a popular choice in custom lipstick boxes.

• Vibrant Colors and Attractive Styles

Social Media is a very powerful marketing tool for e-commerce. Using vibrant colors and attractive styles in custom lipstick box packaging is enough to convince the consumer to post it on social media. This makes it a top choice for designs recently.

Popular Add-Ons for Lipstick Packaging

Sometimes the style of the box alone is not enough to make the box attractive. Brands use different add-ons to enhance the visual appeal of the box. These add-ons include:

• Metallic Holographic Finishes:

Holographic finish gives a shiny and metallic look to the printing of the box. This makes the box unique and adds a futuristic touch to the box.

• Window Cut-Outs:

Window die cuts are very popular in lipstick packaging. It allows the consumer to view the color and texture of the lipstick without opening the box.

•   Custom Inserts:

Inserts are an add-on to both the protection and the aesthetics of the box. Inserts are placed inside the box and they can hold the product securely. Additionally, another use of inserts is printing information or brand messages.

Why Choose Instant Custom Packaging?

Considering the artistic and functional requirements of the cosmetic packaging, it is important to find a packaging partner who is experienced and capable. The Instant Custom Packaging family loves their work and aims to provide the packaging a product deserves. A well-experienced team of designers, sales person, market analyst leave no stone unturned to get your product the best packaging.