Unlocking the Potential of Hair Product Packaging: Benefits and Popular Box Styles

Custom packaging of hair products contributes significantly in consumer attraction and improving sales of the product. Hair Care Products Packaging is not only for protection of the product, it also provides an opportunity for communication with the consumer. This is not the only benefit of hair care packaging which can help your brand succeed.

Benefits of Unique Hair Product Packaging

Other benefits of the unique hair care packaging include:

• Stronger Brand Image

Using a tailored box allows a brand to add uniqueness to their product packaging. Be it a brand color, brand logo, or same design of the box, consistent and unique packaging can be a symbol of the brand. Furthermore, it can also enhance the trust of the consumer and increase the identification of your products. It also allows you to resonate with your target audience.

• Improved Product Protection

The design of a custom box is totally according to the size of the product. This restricts the unwanted movement of the product during shipping and handling. Moreover, custom boxes use a superior and high quality material in comparison to standard boxes. Whether it is a styling cream or a shampoo bottle, the product is safer and uncontaminated.

• Improved Shelf Appeal

The visual appeal of cosmetic packaging plays a pivotal role in influencing the purchasing decision. Secondly, the attraction of the packaging ignites curiosity in the consumer about the inner product resulting in impulsive purchase.

• Increased Market Reach

Customization of the box allows the brand to reach a market specifically. Custom printing on the hair product packaging allows the brand to communicate with a more selective audience. This can also enable the brand to target different seasons or events of their selected audience. Eco friendly hair products packaging for example is ideal to reach a market with environmental awareness.

Popular Box Styles for Hair Product Packaging

There are several box styles which a brand can opt for hair products. It is important to select the box style according to the product to utilize the complete potential of the packaging. Some suitable styles for hair products include:

• Magnetic Boxes

The common use of magnetic boxes is for PR kits and subscription boxes. These boxes are ideal for a high-end feel, wide display area and insert. PR boxes often consist of multiple products and require extra protection which is a prime feature of rigid magnetic boxes.

• Tuck-End Boxes

Tuck-end boxes are the most popular box choice when it comes to custom packaging. They are famous for their customizability, ease of use and high functionality. Moreover, they are a cost effective option with easy storage ability. These boxes are very effective for bottles, jar and tube based products which are common in Hair Care Products.

• Five Panel Hanger Boxes

Five panel hangers are useful for products of daily use with lower price range and target impulse buying. The hanging tab of these boxes allow them to be hung behind the counter to attract the customer. These boxes are common in products like hair serums, hair combs and sachets of other products.

• Window Boxes

Window boxes are quite similar to tuck-end boxes but feature a window die cut which can come with or without plastic. This allows the customer to have a clear view of the product without opening it. Hence, windows are popular with hair extension product packaging, hair colors and other products where boxes are of essence.

Conclusion

It is important for a hair products brand to utilize custom packaging as their marketing agent. The proper selection of the packaging style and design can significantly impact the sales of the brand and help build a stronger brand image. Instant Custom Packaging excels in custom packaging and specializes in best packaging for hair products. Get your boxes with Instant Custom Packaging and allow us to build your brand stronger with you.