The current competitive nature of the apparel industry, custom packaging plays a significant role in enhancing the consumer experience and leaving a memorable impression. Furthermore, custom apparel packaging solutions also helps a small brand to build a unique brand identity in a budget which is crucial for a small business. There are various options for packaging including the materials, strategies and styles which allow a brand to beautifully represent the product.
Understanding the Importance of Apparel Packaging Solutions
Before considering multiple options for custom packaging it is important to understand the significance of custom packaging in the apparel industry. An ideal apparel product packaging can:
· Enhance Brand Identity:
Personalized packaging has the ability to convey the personality of the brand which helps it in building the recognition of brand and consumer trust.
· Protect Products:
Custom apparel packaging solutions provide custom sizing and a better quality which ensures that the product reaches the consumer without any harm. This boosts the positive image of the brand and helps in building brand trust.
· Improve Consumer Experience
Custom printing on the boxes and attractive styles are very effective mood boosters for the consumer, giving them a nice unboxing experience.
· Facilitates Marketing
Personalized packaging is well known as a passive marketing agent, custom printing provides space for branding and promotional materials.
Budget-Friendly Packaging Materials
The choice of material plays an important role in the prices of the packaging. However, packaging material is also important for the safety of the product. It is important to make a wise decision in order to keep the prices lower without compromising the safety of the product. Popular materials for apparel product packaging which are budget friendly include:
1. Poly Mailers
The reasons for the popularity of poly mailers include their durability and cost-effectiveness. These characteristics together with waterproofing make them ideal for shipping apparel products keeping them safe in transit and preventing moisture. Custom Poly Mailer packaging is available in various colors and allows custom printing and branding in a cost effective budget.
Cost-Saving Tip:
Bulk purchase of poly mailers reduce the per unit cost. Furthermore, simple and elegant designs can also keep the processing costs low.
2. Kraft Paper Bags
The popularity of kraft paper bags is currently reaching new heights due to the increasing demand of eco-friendly packaging material. Kraft material is completely biodegradable and allows complete customization with custom printing and designs. Therefore these bags are ideal for in-store sale and are reusable.
Cost-Saving Tip:
Using natural kraft instead of dyed material can save costs and provide a natural look.
3. Cardboard Boxes
These boxes are popular for larger and delicate items as they provide ideal protection which is required for the product during transit. Their durability allows reusability and are recyclable making them a feasible option for eco-conscious consumers as well. The sharp printing ability also makes it feasible for branding and promotional purposes.
Cost-Saving Tip:
It is wise to opt for a standard size as it is relatively cheaper than the custom sizes. If your product size aligns with standard sizes, it is a wise choice.
4. Tissue Paper
The recent shift of the market towards minimalistic approach makes tissue paper wrapping an affordable option. It is also effective in adding a protection layer while giving an elegant look to the product. In a minimal budget, custom printed tissue papers can also enhance the identity of the brand.
Cost-Saving Tip:
Replace custom printing of tissue paper with stickers or stamps for branding elements. This can significantly decrease the per unit cost of tissue papers.
5. Reusable Packaging
Another way to reduce the cost of packaging is to use reusable material like fabrics or tote bags. Regardless of the higher initial costs it is very cost effective in long term and can boost customer loyalty. They are also appreciable as a sustainable practice and are now a top preference in apparel packaging solutions for many brands.
Cost-Saving Tip:
Offer discounts on the return of packaging for future purchase to encourage the customer to return.
Minimizing Shipping Costs
1. Optimize Package Size
The volume of the packaging determines the cost of shipping so it is ideal to choose the right size for your product to be safe from any extra shipping charge. A fit to product packaging not only reduces the shipping cost but is also better in protecting the product during transit.
2. Partner with Local Suppliers
Partner with providers who offer free shipping or local providers so the shipping cost is lower. Such relationships result in better services and lower packaging prices. It is easy to find a local vendor by attending a local trade show and make a bulk deal.
3. Bulk Purchasing
There are multiple reasons to order packaging in bulk including the need to maintain consistency in the packaging. Another benefit to order in bulk quantity is to lower the per unit shipping cost of the packaging. Furthermore, bulk orders ensure a steady supply keeping you safe from extra costs of rush orders.
Effective Branding on a Budget
While it is important to save finances in packaging it is also important to focus on the marketing capacity of the packaging. Some of the branding elements in a lower budget include:
1. Stickers and Labels
Custom printed stickers or labels are a creative add-on to the packaging of your product and require insignificant investments. They are useful as tear open seals or branding elements and give a professional look to the packaging.
2. Thank-You Cards
Adding a thank you note or a business card can increase the interaction of the brand with the consumer. Not only it increases the interaction but this personal touch enhances the consumer’s experience making it memorable. In bulk quantities, these cards require minimal investments and are very effective.
3. Social Media Integration
Brand policies and media handles which encourage the consumers to share the unboxing experience on social media. This expands the reach of the products and provides the brand with positive word of mouth which is very effective marketing.
Conclusion
Custom Packaging is an essential element for a brand to continue growing in the competitive market. However, choosing the materials and add-ons wisely can also allow small businesses to be a part of this trend in a minimal budget. Not only this makes your packaging attractive but some very cost-effective add-ons can make the unboxing memorable. It is not wrong to say that attractive custom packaging is no more only a dream for small scale businesses and startups. Contact Instant Custom Packaging and find out how you can make your own custom apparel packaging without spending a leg and an arm.
